![]() But if engagement is your goal, keep things to a minimum. There is certainly a time and place for extra details to help engineering and design teams. We then flesh out the main supporting quotes, sprinkled with storytelling elements and supporting b-roll where needed.įinally, we go through a process of paring down any unnecessary video, word by word, to get to the essence of what needs to be communicated. We start by identifying the key learning/insight spaces. When creating research videos, we throw our story into a barebones script template. Rule #22 : What’s the essence of your story? Most economical telling of it? If you know that, you can build out from there. Be open to testing a new approach if it has the potential to produce the best possible output, instead of constantly re-tweaking a presentation to the point where it’s over-budget, over-timeline and overly-formulaic. When an approach is aligned on, focus on creating the best possible presentation with the constraints given to you. This process contrasts with the design-by-committee many creatives encounter in the consulting space. Rule #18 : You have to know yourself: the difference between doing your best & fussing. In many instances, the engagement those particular respondents can create with the audience will outweigh the potential risks of alienating them with their strong opinions. When editing, I often struggle to strike a balance between engagement and compliance. There can be a fear of creating too many waves. When pulling together films, researchers sometimes shy away from including that strongly opinionated or emotional respondent. Passive/malleable might seem likable to you as you write, but it’s poison to the audience. Rule #13 : Give your characters opinions. Some of the best presentations require some serious ego checks. I assumed it added polish to the video, but it just ended up distracting the audience. It can be incredibly difficult to shut off that part of our brain and empathize with what can engage our audience.īack when I first created research films, I focused a decent amount of my time adding ambient background music to reflect the mood of what I was trying to communicate. We often bias our presentations to reflect the topics we are interested in. Rule #2 : You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. Many are nearly impossible to adapt to a business-related presentation or video, but here are a few that really resonated with me. I thought of ways these guidelines could be applied to our work. ![]() So what's their formula for success? In 2012, Emma Coats, a storyboard artist for Pixar tweeted 22 guidelines that Pixar follows when crafting the story for their films. Nearly all of their movies (24 of 26) are certified fresh on Rotten Tomatoes. They are one of the most successful creative enterprises ever, owning 14 of the top 50 highest grossing animated films. Ever since Toy Story dropped when I was 10 years old, I've been fascinated with Pixar movies. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |